Classified ad websites can be considered as a online business marketplaces where users sell their products or service to anyone looking for the same. The sold products can be anything: mobiles, employment, real estates…, advertised with a specific heading and small messages. At the same time, the site owners can also add blog posts, articles… and provide helpful information that supports their business.

In overall, create & building up a classified website is a great way to get traffic, branding, and income all at once. With the benefit it brings, the growth of classified ad sites has become bigger and bigger over the years, which leads to the rise of classified ad software.

While there are many ways to build a classified website, using WordPress classified themes is still the easiest & fastest approach. And if you were looking for one that helps you monetize your site efficiently, ClassifiedEngine would be your perfect choice.

View Demo Buy for $89

In this article, we’ll provide some suggestions to help you make the best from ClassifiedEngine.

The basic way: charge users for posting ads in your classified site

The easiest way to start earning income from your classified ad site is to charge your users for posting an ad. Supposedly your website has only 100 paid customers and they all pay you an average of $20 to post a few ads on your website, then you are making $2000 per month! Users and customers grow with time so as your income. If you have 1000 customers after a year then you are making $20000 per month from your classified website.

With ClassifiedEngine, you are able to create different payment plans suitable for different phrases of your site. Each payment plan has different detailed information and you can decide how many ads a user can post using the plan as well as the availability of the ads posted under this plan.


Supporting for all those payment plans are the payment gateways. Currently, ClassifiedEngine supports 6 different payment methods for you to choose from: PayPal, 2CheckOut, Stripe, PaypalExpress, Paymill and manual bank transfer. You can use all these gateways to satisfy the diversified needs of your customers.


Don’t forget to set up currency formats for your site. Since there might be people from different countries surfing your site, you’d better choose a popular one for the ads in your site – USD for example. Certainly, you can still set up a different currency for the transaction between you and your users.


Provide additional services

Besides the basic method, you can offer some additional services to encourage users using your service.

You can offer special/premium plans with higher price for those who want to make their ads stand out. If users choose these packages, their ads will be displayed above the normal ones. By this way, you’re able to not only satisfy your users but also increase your income.


Moreover, you can also provide free plans for the users. You may think that it’s useless, however it helps a lot in driving more traffic and creating a community depending on your classified ad site.

Even better, you’re able to set up a limitation for those free plans in order to assure your revenue. For example, your users can only post 3 free ads and need to purchase a premium plan for the next listings.

Offering ad spaces

Another good way to do business on your site is offering ad spaces. If you have a classified website for a particular business then you can sell ad spaces to the entrepreneurs in that business and charge them monthly or weekly.

For example, if your classified website was specifically for selling and buying musical instruments, your main audience would be musicians and there surely are businesses and advertisers who want to target them for their products and services. You can then charge them for placing banners in multiple sidebars in your site, and you can offer different prices for different positions.

To make a profit from paid banners you need to find companies interested in advertising on your site. Of course you can simply put your prices online and wait for your customers to find you. Or you can prepare business proposals and actively try to reach your potential clients.


Promote products by posting your own ads

In addition, you still have another way to generate more income: joining affiliate programs and promoting products in your site. As you can see, besides the sellers who only want to post their ads, you also have other audience who have interest in buying products from your website.

It’s simple: if a user has registered in your website and is searching for a guitar to buy, he would be a perfect lead for companies selling musical instruments.

Use the suitable extensions

The more convenient features you provide for your users, the more satisfied they will be.

Alongside the main packages, you can use the additional extensions to enhance the functions of your site. Of course, you don’t have to use all of them, choose the ones suitable for you.

As for ClassifiedEngine, there are different extensions for you to complete your classified ad site, for example:

– CE Coupon: this is a useful extension for encouraging your users to post more ads. It allows you to create discount codes for the package plans and sellers can get a cheaper price by using these codes when posting ads.

– CE Custom Fields: based on your specific model of business, you can use this extension to add more fields to your ad posting form.

– CE Map: this extension is used to locate the ads in your site, however, in case you want more space to display more ads on the site, you don’t have to use it.

– CE AdRoll: you can use this to display your ads in other websites or any other place in your site.

– CE Alert: allow users to subscribe for new ad notification emails. This extension helps to enhance communication with your users.

Tips to manage and promote your site

Don’t let your site become a public forum. You should enable the “Google Captcha” and “Pending ads” settings to prevent inappropriate content in your site.

Besides, don’t prison your creativity, try to take advantage of all the offered functions to bloom up the visual:

You can use the WP customizer to quickly arrange the structure of the site and modify some general style settings.


And don’t forget the Revolution slider. Use it to create beautiful slides and attract more users.


The success of your site also depends on the popularity. You need to work hard on getting traffic to your site. In order to do that, SEO takes quite an important role. You can use YOAST’s WordPress SEO to boost it up.

Besides, don’t forget to set up the options for your users to log in using their social network accounts. And you should start your own blog too, writing relevant content to get closer to your users. By this way, you can gradually build up your online community.



Last but not least, try to reach for your customers first. You can try some “paid tools” to make a fast approach to your users such as Google Adword, Bing Ad, Facebook ad, Twitter Sponsor, and Linkedin Ad. The paid ads will definitely help you generate a good amount of traffic in the short term.

The suggestions described above are only general ones. To succeed in any industry, you need to put a great effort. And by using ClassifiedEngine, you can cut down a long way towards your goal.

View Demo Buy for $89

As usual, please don’t hesitate to leave your comments in the section below if you had any concern. Now you know How to create a classified website with WordPress Theme, that’s it!


  • Business
    Oct  12TH,  2014

    Hello An,
    Thanks for this post, I just would like to say that an important feature is missing in this theme, your CE Field doesn’t allow to create specifics fields per category.
    I have been waiting since you launched it to get this feature but no update has been done in that way, I still doesn’t understand why you don’t update this plugin to allow like all other Classified theme to be useful.
    Fields for each Category need to be different, for electronic staff we can not keep the field engine (car) for example, we cannot neither keep sizes S-M-L-XL (clothing) in car category or furniture category.
    I really hope for us and you that you will finally provide this update, your actual customers will love you and we waiting customer will for sure buy your theme.
    I Wish You All the Best!

    • An
      Oct  13TH,  2014


      Thank you very much for your interest in our product as well as your suggestion.

      We will inform this idea to our developers for sure. They’ll discuss more about the possibility of this feature.

      Best regards,

      • Business
        Oct  14TH,  2014

        Hello An,
        Thanks for your reply, please note that this feature has been requested few months ago from few existing customer and the answer was the same.
        Unfortunately, this feature is really a must have, if we don’t have this, we will start a business with a huge disadvantage from other Big existing classifieds Website and starting in a world where Classifieds website have million of $ invested is already tough enough.
        We need all the chances in our side, I hope you understand that, updating this plugin will really be a big benefit for your customers and you as you will get without any doubt more buyers.
        I wish you a wonderful day An and thanks again for your time…

        • Peter
          Nov  02ND,  2014

          This is the crucial function that I need also. I will only buy the theme if the listing engine is dynamic

  • dave
    Nov  04TH,  2014

    Hi I like this theme and i am thinking of getting it. Someone told me about it but said that there are few things wrong with it. 1. The category issue explained below? 2. You cannot search for a seller? 3.the theme is not responsive on a desktop? (What can you update in css so that when you narrow your browser it has the same look, when you load it directly on a mobile phone? Please let me know if there is any update to sort these bugs out before I pay for the theme… Many Thanks

    • An
      Nov  04TH,  2014

      Hi Dave,

      Thanks for your interest in our product.

      However, would you please clarify the first question more? We don’t really understand what you mean.

      About the other features, they’re already supported in our theme. You can search a seller in Sellers page. Besides, our theme is responsive, we have two versions for the theme: one for desktop and one for mobile.

      Best regards,

      • Dave
        Nov  04TH,  2014

        Hi An
        This is a fantastic theme. I am considerign useing this for a potentially big project. However for me to explain better. I will give you a call on the contact number in your contact section to just discuss some of the bugs and issue I have found.
        Thanks Dave

        • Albert James
          Jun  13TH,  2016

          Hi this is really a nice piece of writing buddy it has some valid stuff about the topic.

  • Nathan
    Nov  18TH,  2014

    Hi Can you search for service buy province city and surburb – do u have that feature here?

  • adult high school
    Dec  14TH,  2015

    hello!,I really like your writing very a lot! percentage we communicate extra about your
    article on AOL? I require a specialist on this space to solve my problem.
    May be that is you! Taking a look forward to peer you.

  • Robert
    Jan  30TH,  2016

    I am not a programmer and know very little about building a Classify site.
    Can you or someone you know can help me build a classify web site?
    I will buy the software of course

    • an nguyen
      Feb  01ST,  2016


      We have a service named Installation and configuration service. If you use this, our staff will help you install and set up the theme similar to our demo site.

      If you have further questions, please feel free to contact us via


  • pawan
    Oct  24TH,  2016

    thanks for giving this wonderful guidance for creating a classified website on wordpress.

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