Business models (aka revenue models) define the way you operate and monetize your marketplace. Among different models, commission is the most profitable one for online marketplace as it allows you to “own” every buying-selling activity and earn a fee per transaction. That said, there is a lot of work to do for this commission model to succeed. Transaction value is one of the challenges. To make a sound commission fee and keep users on site for a long time, the value provided for both providers and buyers need to be great enough so that your users won’t try to bypass your system.
This chapter will suggest some ways you can practice to provide value for users on your marketplace (in the scope of a service marketplace).